Tranquil nature,

modest wish.

Pure, ripened

Iwate Junjo Rice.


The good nurturing thoughts of Iwate
farmers are found in the supreme taste of this rice.


The rice of Iwate is grown in a rich natural environment that experiences all the gifts of spring through to autumn.
Each grain is a result of the traditions, attitudes, and endeavors of the people who continued to pursue the aim of producing superior taste of this rice.
Each grain carries the positive thoughts of Iwate and are presented to you for your enjoyment.